Plan Advisors Blog

There Are Many Benefits to Volunteering – Humana Makes It Easy

Posted by Lance Hoeltke on Fri, Oct 02, 2020 @ 01:00 PM

It’s no coincidence that many successful brokers and agencies across the country are heavily involved in community volunteering. We don’t believe that business growth should be your main priority when volunteering, but it is often a nice ancillary benefit. And while the ultimate benefit lies with the people you are helping, the tremendous feeling of purpose and joy you receive can do wonders for your own well-being.

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Are You an Expert on the Part D Senior Savings Model?

Posted by Lance Hoeltke on Fri, Oct 02, 2020 @ 10:45 AM

By now, many of you have probably heard about the Part D Senior Savings Model being implemented by CMS for 2021. But are you confident that you can answer beneficiary questions about it? Even more, are you using it to market your services? Here are some details you can use to become the local authority on this major initiative.

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Help Clients Complete Health Assessments and Make More Money

Posted by Lance Hoeltke on Mon, Sep 28, 2020 @ 11:15 AM

Several MA carriers are compensating brokers between $10 and $70 for assisting new members with completing post enrollment health assessments. The surveys are brief and help the carriers identify resources that may be beneficial for individual members. This is another opportunity to create value for both client and plan sponsor, based on a member’s specific needs. Assessments are entirely voluntary, and we encourage brokers to assure their clients that the survey does not affect their enrollment status or eligibility. 

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Tags: Medicare Health Plans

The Importance of the Annual Notice Of Change

Posted by Lance Hoeltke on Mon, Sep 14, 2020 @ 04:07 PM

With Medicare’s Annual Election Period just around the corner, it’s time to review the Annual Notice of Change. ANOCs give beneficiaries a chance to review their current Medicare plans and change if needed. It’s the job of Medicare broker to go over these changes with their clients before AEP begins.

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In Depth Broker Connect Training Guide

Posted by Lance Hoeltke on Thu, Sep 10, 2020 @ 03:27 PM

We are excited to introduce our Broker Connect comparison, quoting, and enrollment tool to our brokers. After the challenges broker experienced with Medicare.gov last AEP, Broker Connect is an easier way to shop and quote Medicare and enroll beneficiaries. 

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Preparing for a COVID AEP Selling Environment

Posted by Lance Hoeltke on Mon, Sep 07, 2020 @ 03:55 PM

AEP is just around the corner and with things looking pretty different this year due to the pandemic, it’s more important than ever to be prepared. Success is still achievable, but it might be a little more difficult than years past. Seniors are still in need of coverage, now more than ever.

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Tips for Selling in a Retail Environment

Posted by Lance Hoeltke on Fri, Aug 21, 2020 @ 07:15 AM

The Annual Election Period and Open Enrollment Period are both fun times to be an insurance broker. It might not be your first thought, but selling Medicare in retail locations, like Walmart or CVS, can be great for your business and allow you to help people with Medicare questions. Keep reading for some tips on how to sell Medicare at a store kiosk.

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Pathways to Seniors: Tips to Reaching Your Target Market Through Employers

Posted by Lance Hoeltke on Wed, Jul 01, 2020 @ 03:00 PM

Employers are often an underutilized resource in the Medicare industry. If you're not capitalizing on your relationship with local businesses to build your book of business then you're missing out! Employers offer a direct pathway to people turning 65 or retiring soon. This space is ripe with potential to build your book of business. We put together a guide to help you connect with employers to educate employees nearing Medicare age.

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Why Digital Marketing is the New Reality for Medicare Marketing

Posted by Lance Hoeltke on Fri, Jun 19, 2020 @ 12:36 PM

Medicare-aged adults have always been harder to market to digitally. We’re talking websites, social media, email, etc. Traditionally, anything online just isn’t their thing. There are fewer click-throughs and lower open rates, and even less success. Every year, though, things change just a little bit as technology advances and new waves of people hit 65.

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An alternative to in-person events: How to host virtual events

Posted by Lance Hoeltke on Fri, Jun 12, 2020 @ 07:00 AM

In the wake of COVID-19, so many of our meetings, events, celebrations, and more, have been moved online. Even though businesses are starting to reopen and we are all trying to move back to work or find new ways of doing business, in many cases, it is still best to maintain distance, especially for the senior population you serve. That being said, we know many brokers rely on events to educate their community and build their book of business. Here is our guide to hosting virtual events, so that you can still connect with clients.

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