Bishop Marketing Agency Blog

My Wake Up Call

Posted by Lance Hoeltke on Mon, Feb 18, 2013 @ 08:59 PM

We can’t forget the importance of service, ethics, and compassion for clients in our roles as insurance professionals. I was reminded of this when I fielded a call last week from a plan member, who had some legitimate concerns. I rarely speak with the members themselves, so this caught me off guard at first. The lady on the line was noticeably upset, a bit frightened even, and looking for someone that would help her. She had just received notification that her Medigap plan was going to experience a significant rate hike for both she and her husband, and while she never came out and said it, I could sense that affordability of this new premium was a major challenge. She shared that it was very difficult to reach her agent, and after several attempts, was told that there was nothing that could be done, and that the reason for the increase was “Obamacare”. Her husband, also an older gentlemen, struggles with hearing on the phone, so she was stepping up to the challenge of finding solutions on behalf of them both. This woman was very sharp, and perceptive, but obviously needed someone with the expertise to advise her of any and all options available to reduce their cost of coverage. Having recently celebrated a birthday, her research revealed that there may be some favorable rules within this time period that might allow their to select another plan in their state of residency. Her existing agent had already written this option off.

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Tags: Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, Health Reform Bill, Medicare legislation, medicare supplemental, Medicare Health Plans, Humana’s Medicare health plans, PDP enrollment, Medicare options, Humana MAPD plan, marketing Medicare Advantage, Medicare Beneficiaries, Get to know Bishop Marketing Agency, selling Medicare products, CMS, Lance Hoeltke, testimonial, Medicare leads

Getting to know Bishop Marketing Agency—Larry’s story

Posted by Lance Hoeltke on Mon, Jun 25, 2012 @ 12:45 PM
For over 30 years, Larry brought a wealth of experience and thought leadership to the Medicare health plan space. He could best be described by borrowing a quote from author Jim Collins: “Someone who blends genuine personal humility with intense professional will.”

Larry drew his approach to the industry from a value system instilled in him while growing up in the heartland of Wichita, KS. After graduating from Wichita State University with a bachelor’s degree in education, Larry began his career as a kindergarten school teacher in 1972. Over the next seven years he would go on to serve as a third grade teacher and become a K-8 school principal, earning a masters degree in educational administration along the way.

Responsible for supporting a young family at that time, Larry pursued a career in the insurance business in 1980, and began selling Medicare supplement plans. After six years, he joined Union Bankers Insurance Company in Dallas, TX as a Field Vice President, responsible for growing Medicare Supplement and Major Medical business in 14 western states. In 1992 he started the Bishop Marketing Agency in Overland Park, KS, and now supports over 2,000 agents and agencies throughout the United States.

Since 2005, Larry has focused his efforts exclusively on Humana’s Medicare health plans, supporting the production of over 160,000 MAPD, PDP, and Medicare supplement enrollments for Humana to date.

Larry recently celebrated 42 years of marriage to his wife Patricia. They have two children, Sara and Bridger, both of whom have become educators. In his spare time, he loves to travel, exercise, and follow college basketball.
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Tags: Humana Medicare Plans, Bishop Marketing Agency, Medicare supplement plans, Humana Insurance, Larry Bishop, medicare supplemental, Medicare Advantage, Humana’s Medicare health plans

Agent Testimonial: Meet Stuart

Posted by Lance Hoeltke on Fri, Jun 15, 2012 @ 10:49 AM

“I have been selling medicare supplemental plans for 40 years. In the fall of 2005 Larry Bishop convinced me to sell Humana Medicare Advantage plans. I'm glad he did. Over the years Larry has kept me well informed on the rules, regulations, and certifications. He always takes my calls and even though Larry is a die hard Humana fan, he always gives me a straight answer. 

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Tags: Humana, medicare, Larry Bishop, medicare supplemental, Medicare Advantage, certifications, Stuart Moore, testimonial