Bishop Marketing Agency Blog

How do I determine the correct enrollment period or SEP, if any, after enrolling in Part B?

Posted by Lance Hoeltke on Fri, Apr 26, 2019 @ 12:14 PM

As agents we must always stay on top of all the changes in our industry. We are the experts; we never want to make guesses or assumptions that can destroy our own credibility. Making a simple mistake regarding selecting the wrong enrollment period or SEP creates pending applications and even worse jeopardizes the enrollment of the prospect.

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Tags: selling Medicare Advantage Plans, medicare, IEP election period, insurance, Medicare Health Plans, Medicare Advantage, IEP vs ICEP, IEP, ICEP election period, Dual Eligibles, health plan

Don't Fear Health Care Stocks Volatility

Posted by Lance Hoeltke on Thu, Apr 25, 2019 @ 11:47 AM

You’re enjoying your morning cup of coffee or tea and watching the market open. Then the health sector falls 4%, the lowest reading since December 2018. Why is this happening? Earnings weren’t released, nor have there been any changes to the current system.

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Tags: selling Medicare Advantage Plans, medicare, insurance, Medicare Health Plans, Medicare Advantage, Medicare options

Veterans and Medicare Plan Enrollment

Posted by Lance Hoeltke on Thu, May 22, 2014 @ 12:31 PM

We often get questions relating to the enrollment of Medicare eligible veterans outside of the Annual Election Period.  In short, veterans are treated just as any other Medicare eligible person.  There are a few things to note, however, when working with a veteran who is Medicare eligible.  Here's a short list of things to consider when helping veterans make an informed decision about Medicare Advantage enrollment:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, Medicare choices, MAPD enrollment, MAPD and PDP membership, CMS marketing guidelines, PDP, HMO, Veterans and Medicare, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare Advantage, Humana’s Medicare health plans, PDP enrollment, Medicare Annual Enrollment Period, Medicare options, Humana MAPD plan, Medicare Beneficiaries, CMS guidelines

Bishop Marketing offers Total HIPAA Compliance ‘s Online HIPAA 2.0

Posted by Lance Hoeltke on Thu, May 08, 2014 @ 08:15 AM

Check out the press release below detailing the latest offering for our team of agents!

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Tags: Humana Medicare Plans, Bishop Marketing Agency, Medicare supplement plans, selling Medicare Advantage Plans, MAPD enrollment, Medicare legislation, Total HIPAA, Medicare Health Plans, PDP enrollment, marketing Medicare Advantage, CMS guidelines, HIPAA compliance and training, MAPD Distribution

With So Many Marketing Restrictions, Walmart Workstations are Gems

Posted by Lance Hoeltke on Wed, Jun 26, 2013 @ 09:44 AM
So you want to grow your Medicare client base through MAPD and PDP education and enrollments. Well, you can’t call anyone, even if they’re referred to you. Can’t email anyone, unless they give you permission to. Direct response can be effective, but requires an investment to yield response rates of approximately 1%. 

Prospecting in the Medicare space requires creativity, professionalism, and optimizations of the remaining pathways to Medicare beneficiaries allowed by CMS and your state DOI. One opportunity that has proven to be a powerful way to engage new clients is through the Walmart workstations made available to authorized agents during AEP. 

It is said that 80% of Medicare beneficiaries live within 15 minutes of a Walmart! Through Humana’s strategic alliance with the world’s largest retailer (3,700 stores), an agent may cover a shift in the store of their choice, provided they are equipped and certified to represent the portfolio of Humana products available in their market, and can commit to a predetermined shift of at least six hours per week (e.g. Monday/Wednesday 1pm-4pm). This pathway is deemed an unadvertised seminar by CMS, meaning hours committed to must be reported to CMS for secret shopping opportunities. Nevertheless, it is a wonderful resource for engaging new Medicare beneficiaries (or their friends and loved ones) in their quest to determine the best product available for their specific needs. 

In our experience, over 70% of the best performing agents last year played a role at a Walmart workstation last season, so there’s a high correlation between productivity and this resource. Of course this is also predicated on the degree of effort and focus the agent demonstrates while present. Interfacing with the local store and pharmacy managers and staff also helps drive interested parties to your workspace accordingly. 

Like anything else, you get what you put into it. We believe this to be a wonderful opportunity for ambitious agents out there in the Medicare space, and provide over 500 store coverage opportunities nationally on behalf of Humana. Want to learn more? Fill out this form to get started.
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Tags: Medicare supplement plans, Humana Insurance, Walmart Workstations, Medicare Health Plans, Marketing Humana Medicare Plans, Humana’s Medicare health plans

Larry affirms his Medicare Health plan selection two months later

Posted by Larry Bishop on Tue, Jun 18, 2013 @ 02:59 PM
Thirty three years ago when I started selling Medicare Supplement plans, in the back of my mind I knew someday I would be on Medicare myself.  What I did not know was the range of choices that would be available to me beyond traditional Medicare Supplement plans.
 
As I have indicated in the past my wife and I went onto Part A and enrolled in Part B of Medicare this year.  I started on May 1st and my wife February 1st.   Just some background, the past eight years I have had a high deductible plan with Life Wise of Washington state.  We had a $6000 family deductible plan and was paying about $700 per month the last year we had the plan.  I had also enrolled in an HSA eight years ago as well so today the balance of my HSA account is over $50,000.  As most of you know this fund can be used for co-pays for doctors visits as well as prescription drugs.  
 
My wife and I both chose the $0 premium MA only PFFS plan available in Washington state. (My wife does take some prescription drugs so I enrolled her in Humana's WalMart standalone PDP, as I do not take any drugs, I chose not to enroll in a PDP.)  This is a Medicare look alike plan meaning I am responsible for the Part A hospital deductible and 20% of the Part B outpatient expenses, however, there is no Part B deductible, I pay 20% from the first dollar of charges.
 
I have used this plan three times so far, twice at the ophthalmologists and once at the dermatologists.  I could not be happier with how the plan works.  First of all,   I am not paying for my healthcare in advance in the form of a premium.  Not for a high deductible plan like I did before going onto Medicare or for a traditional Medicare supplement.  I am only paying for 20% of the Medicare approved charge and that is a lot less the than the $8400 in premium I paid for Pat and I last year.  If I had chosen a traditional Plan F my premium would have been around $200 per month for me and $200 for Pat or about $4800 per year.  
 
I have my annual physical scheduled for the fist week of August with the doctor I have had the past several years.  In past her office accepted Life Wise.  Before going onto Medicare I called my doctors office to explain I was planning on enrolling in Humana's MA only PFFS plan.  The office manager explained they did not officially accept Humana but as I was currently a patient, the office would accept Humana's terms and conditions and bill them directly so I could continue to keep my current doctor.
 
So far I could not be happier with the choices I have made.  I now go to the downtown YMCA using Silver Sneakers and no longer pay $55 per month to OZ fitness.  The best part is on October 15th I can look at all the options available for 2014 and make a new choice if I find a better option with no pre-existing conditions or waiting periods.  The new choices today really are a win win situation for Medicare beneficiaries like me. 
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Tags: Humana Medicare Plans, Agent Testimonial, MGA Testimonial, Bishop Marketing Agency, Humana, Medicare supplement plans, selling Medicare Advantage Plans, ICEP, Medicare choices, Medicare Health Plans, PDP enrollment, Medicare Annual Enrollment Period, Medicare options, seniors choose Medicare Advantage, Medicare Advantage growth

Why you might want to knock out Medicare training this Spring

Posted by Lance Hoeltke on Mon, May 06, 2013 @ 01:56 PM

Well, I left Orb and Goldensoul off my Superfecta this Derby weekend, so I guess I won't be retiring anytime soon!  Got a chance to speak with a Humana sales leader in Colorado last Friday.  We discussed the timing and best strategies for getting an MAPD certification for marketing Humana products, if you do not have one already.  As an agent not yet certified for MAPD you should be asking yourself a couple questions:  "Is there an opportunity to enroll any beneficiaries into an MAPD plan between now and July?"  "Do I plan to represent any of the under 65 major medical products offered through exchanges in the fall?"  If you answered yes to either of these questions, now is a good time to get registered for Humana's MAPD certification training.  Here is my logic:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, selling Medicare Advantage Plans, Health Reform Bill, Patient Protection and Affordable Care Act, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare options, certifications, Humana MAPD plan, marketing Medicare Advantage, selling Medicare products, AEP

What, me worry? Medicare Advantage is going to be fine.

Posted by Lance Hoeltke on Wed, Apr 03, 2013 @ 02:33 PM

Over the last several months I had heard it all. Medicare Advantage is going away. The days of the Balanced Budget Act are back. Time to call in the dogs and put out the fires. But wait, a 3.3% increase to reimbursement rates? What happened to the 8% reduction? Looks like all the anxiety over Medicare Health Plans was for not.

Time and time again we have seen this play out in similar fashion. Government programs are introduced or adjusted, and instead of detracting from the potential of the market, it creates more opportunity than ever before. This phenomenon goes all the way back to the inception of the Medicare trust fund, to the standardization of Medicare supplements, to the MMA, and now Health Reform known as the Patient Protection and Affordable Care Act. Contrary to initial reactions, history shows us that these laws have created enormous opportunities for agents and agencies who are prepared.

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Tags: Medicare choices, Health Reform Bill, Medicare legislation, Patient Protection and Affordable Care Act, Medicare Health Plans, Medicare Advantage, Medicare options, Medicare Advantage growth, marketing Medicare Advantage, Medicare Modernization Act

How might the Affordable Care Act affect Medicare Advantage?

Posted by Lance Hoeltke on Tue, Feb 19, 2013 @ 11:30 AM
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Tags: Humana Medicare Plans, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, Health Reform Bill, Medicare legislation, PDP, Affordable Care Act, Medicare Health Plans, Medicare Advantage, PDP enrollment, Medicare options, seniors choose Medicare Advantage, Medicare Advantage growth, Medicare Modernization Act, CMS, Lance Hoeltke

My Wake Up Call

Posted by Lance Hoeltke on Mon, Feb 18, 2013 @ 08:59 PM

We can’t forget the importance of service, ethics, and compassion for clients in our roles as insurance professionals. I was reminded of this when I fielded a call last week from a plan member, who had some legitimate concerns. I rarely speak with the members themselves, so this caught me off guard at first. The lady on the line was noticeably upset, a bit frightened even, and looking for someone that would help her. She had just received notification that her Medigap plan was going to experience a significant rate hike for both she and her husband, and while she never came out and said it, I could sense that affordability of this new premium was a major challenge. She shared that it was very difficult to reach her agent, and after several attempts, was told that there was nothing that could be done, and that the reason for the increase was “Obamacare”. Her husband, also an older gentlemen, struggles with hearing on the phone, so she was stepping up to the challenge of finding solutions on behalf of them both. This woman was very sharp, and perceptive, but obviously needed someone with the expertise to advise her of any and all options available to reduce their cost of coverage. Having recently celebrated a birthday, her research revealed that there may be some favorable rules within this time period that might allow their to select another plan in their state of residency. Her existing agent had already written this option off.

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Tags: Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, Health Reform Bill, Medicare legislation, medicare supplemental, Medicare Health Plans, Humana’s Medicare health plans, PDP enrollment, Medicare options, Humana MAPD plan, marketing Medicare Advantage, Medicare Beneficiaries, Get to know Bishop Marketing Agency, selling Medicare products, CMS, Lance Hoeltke, testimonial, Medicare leads