Bishop Marketing Agency Blog

New Medicare ID Cards

Posted by Lance Hoeltke on Thu, Jan 18, 2018 @ 10:32 AM

CMS has announced a change in Medicare ID cards that will begin to take effect in April 2018. The Medicare Access and CHIP Reauthorization Act (MACRA) of 2015 requires CMS to remove Social Security Numbers from all Medicare cards by April 2019. A new Medicare Beneficiary Identifier (MBI) will replace the SSN-based Health Insurance Claim Number (HICN) on the new Medicare cards for Medicare transactions, such as, billing eligibility status and claim status. The MBI will be confidential and should be protected as Personally Identifiable Information. The biggest reason CMS is implementing this change is to fight medical identity theft for people with Medicare.  It will better protect private health care and financial information as well as federal health care benefit and service payments. 

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Tags: medicare, insurance, Medicare Advantage, Medicare Beneficiaries, CMS

Healthcare Costs Down. Medicare Advantage Enrollments Up. Correlation?

Posted by Lance Hoeltke on Fri, Feb 15, 2013 @ 08:32 AM

Earlier this week I read that our country’s spending on health care has been at historic lows for a third straight year. The conclusion was formed by comparing health spending growth rates to the overall growth of the economy, reasoning that it’s easier to keep up with the costs if the two are aligned, than if health spending surges ahead.

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Tags: Agent Testimonial, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, medicare, Health Reform Bill, Medicare legislation, MAPD, Medicare Health Plans, Medicare Advantage, Humana’s Medicare health plans, Medicare options, seniors choose Medicare Advantage, Medicare Advantage growth, Medicare Modernization Act, Medicare Beneficiaries, Get to know Bishop Marketing Agency, selling Medicare products, CMS

Getting to know Bishop Marketing Agency—Lance’s story

Posted by Larry Bishop on Wed, Jun 27, 2012 @ 09:31 AM
Lance has spent his entire career in the health care industry, with humble beginnings as a Medicare Sales Intern for Humana in 1999. After completion of the program he immediately began as a sales agent, marketing Humana’s Medicare HMO products in Tampa, FL and earning a President’s Club award in his first year.

After moving on to pursue an MBA at the University of South FL, and acting as a  business development manager for Morton Plant Hospital, Lance returned to Humana as a sales director for the Kansas City market. Over the next five years, he would become responsible for 14 midwestern states as a Regional Vice President, and ultimately accepted a Vice President role, with national responsibility for all outside sales channels. This included all contracted agents and agencies, strategic alliances, and group Medicare. Most recently he assisted with a start up, helping to build distribution for a new FDA approved medical device for pain relief.

Lance’s role with Bishop Marketing Agency began as a Marketing Director, creating innovative ways to  fulfill our mission of helping agents, agencies, and call centers optimize their  Medicare health plan distribution, specializing in the Humana family of products.  After 3 years in this role, he became Larry's successor and currently serves in the role of president.   

Lance is married to Kisa and has two children, Maya (18) and Milton (15). In his spare time he coaches high school football in Louisville KY.
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Tags: Humana Medicare Plans, Humana Insurance, medicare, Humana’s Medicare health plans, Get to know Bishop Marketing Agency, Lance Hoeltke

Getting To Know Medicare Enrollment Advisors

Posted by Lance Hoeltke on Fri, Jun 15, 2012 @ 11:40 AM

Thank you for visiting our blog. Our intention is to provide content that offers value to insurance professionals across the country. With the tsunami of opinions and information out there, we plan to organize information into useful, practical subject matter that is beneficial to those in the Medicare health plan business

As a sales professional, we understand that time is your most precious resource. Countless hours can be wasted on trying to research available Medicare health plan marketing materials, get a question answered about your MAPD/PDP commission statement, champion a Medicare HMO/POS service issue, learn a new process instituted by a Medicare Advantage plan carrier, and the list goes on and on! 

If we can help you become just a little more productive everyday, with information that is reliable, accurate, easy to use, and personalized to your market, then your client will have a better experience, you will enjoy greater joy and success in your work, and we will have done our jobs! 

I believe we can deliver on this value proposition because Larry and I have invested tens of thousands of hours engaging in Medicare Advantage distribution strategies, plan designs, compliance and regulation, and contracting, training, and service resolution processes. More to come!

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Tags: Humana, medicare, HMO, insurance, marketing materials, Medicare Advantage, health plan

Agent Testimonial: Meet Stuart

Posted by Lance Hoeltke on Fri, Jun 15, 2012 @ 10:49 AM

“I have been selling medicare supplemental plans for 40 years. In the fall of 2005 Larry Bishop convinced me to sell Humana Medicare Advantage plans. I'm glad he did. Over the years Larry has kept me well informed on the rules, regulations, and certifications. He always takes my calls and even though Larry is a die hard Humana fan, he always gives me a straight answer. 

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Tags: Humana, medicare, Larry Bishop, medicare supplemental, Medicare Advantage, certifications, Stuart Moore, testimonial