Bishop Marketing Agency Blog

Why it's important to maintain your Medicare Advantage certifications

Posted by Lance Hoeltke on Tue, Nov 18, 2014 @ 07:37 PM

As agents we are pulled in many different directions, life and business events occur, and things occassionally slip through the cracks. Certifications can easily be one of those things that slips through the cracks. Here are two major reasons why it's a good idea to make sure your certifications are current:

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Tags: Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, MAPD and PDP membership, Marketing Humana Medicare Plans, PDP enrollment, certifications, Humana MAPD plan, marketing Medicare Advantage

Bishop Marketing and Practice Health Partnerships team up in NYC

Posted by Lance Hoeltke on Wed, Oct 08, 2014 @ 04:42 PM
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Tags: Humana Medicare Plans, Humana Medicare Agents, Medicare supplement plans, selling Medicare Advantage Plans, MAPD enrollment, Marketing Humana Medicare Plans, Humana’s Medicare health plans, Medicare Annual Enrollment Period, Medicare Advantage growth, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, Lance Hoeltke, MAPD Distribution, Medicare lead generation

Veterans and Medicare Plan Enrollment

Posted by Lance Hoeltke on Thu, May 22, 2014 @ 12:31 PM

We often get questions relating to the enrollment of Medicare eligible veterans outside of the Annual Election Period.  In short, veterans are treated just as any other Medicare eligible person.  There are a few things to note, however, when working with a veteran who is Medicare eligible.  Here's a short list of things to consider when helping veterans make an informed decision about Medicare Advantage enrollment:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, Medicare choices, MAPD enrollment, MAPD and PDP membership, CMS marketing guidelines, PDP, HMO, Veterans and Medicare, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare Advantage, Humana’s Medicare health plans, PDP enrollment, Medicare Annual Enrollment Period, Medicare options, Humana MAPD plan, Medicare Beneficiaries, CMS guidelines

HIPAA Requirements: Questions & Answers

Posted by Lance Hoeltke on Mon, May 12, 2014 @ 09:51 AM

This was a question from one of our clients this past week. They sell Medicare Advantage policies and, as a prerequisite to selling these policies, are required to go through AHIP’s marketing certification for MA policies. By going through this Medicare training and signing an agreement with the carrier, are they HIPAA compliant?

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Tags: Humana Medicare Agents, Humana Insurance, MAPD and PDP membership, Health Reform Bill, Medicare legislation, Marketing Humana Medicare Plans, Medicare Beneficiaries, CMS guidelines, HIPAA compliance and training, HIPAA

A Couple Bad Apples Cause Excessive Re-certification Work for All

Posted by Lance Hoeltke on Mon, Aug 12, 2013 @ 06:36 PM
Statistically, the number of Humana's MAPD/PDP enrollments that result in an allegation against an agent is just a small fraction of a single percent.  The number of allegations that are founded as a result of investigation are just a fraction of allegations themselves, which is outstanding.  Here are my root cause reasons for these strong compliance outcomes:
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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, selling Medicare Advantage Plans, MAPD enrollment, Medicare legislation, CMS marketing guidelines, Marketing Humana Medicare Plans, certifications, CMS, AEP, CMS guidelines

Consumers will be reminded by CMS if they are on low performing plans

Posted by Lance Hoeltke on Thu, Aug 08, 2013 @ 05:27 PM
If you're working through AHIP and carrier specific training currently, you may have noticed the content on Low Performing Plans.  CMS plans to "nudge" consumers once again, with a reminder that the plan they're in, if applicable, has consistently underachieved (less than 3 stars for 3 consecutive years).  The beneficiary is directed to a variety of options for reconsideration at the bottom of the letter.  Last year there were 525,000 members across 26 plans that were impacted.  Letters go out once in October for those on these plans currently, and again in February of 2014 for those who selected a low performing plan this AEP with a 1/1/14 effective date.  
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Tags: Humana Medicare Plans, Humana, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, Marketing Humana Medicare Plans, Humana MAPD plan, selling Medicare products, CMS, AEP, Special Election Periods for MAPD, CMS guidelines

With So Many Marketing Restrictions, Walmart Workstations are Gems

Posted by Lance Hoeltke on Wed, Jun 26, 2013 @ 09:44 AM
So you want to grow your Medicare client base through MAPD and PDP education and enrollments. Well, you can’t call anyone, even if they’re referred to you. Can’t email anyone, unless they give you permission to. Direct response can be effective, but requires an investment to yield response rates of approximately 1%. 

Prospecting in the Medicare space requires creativity, professionalism, and optimizations of the remaining pathways to Medicare beneficiaries allowed by CMS and your state DOI. One opportunity that has proven to be a powerful way to engage new clients is through the Walmart workstations made available to authorized agents during AEP. 

It is said that 80% of Medicare beneficiaries live within 15 minutes of a Walmart! Through Humana’s strategic alliance with the world’s largest retailer (3,700 stores), an agent may cover a shift in the store of their choice, provided they are equipped and certified to represent the portfolio of Humana products available in their market, and can commit to a predetermined shift of at least six hours per week (e.g. Monday/Wednesday 1pm-4pm). This pathway is deemed an unadvertised seminar by CMS, meaning hours committed to must be reported to CMS for secret shopping opportunities. Nevertheless, it is a wonderful resource for engaging new Medicare beneficiaries (or their friends and loved ones) in their quest to determine the best product available for their specific needs. 

In our experience, over 70% of the best performing agents last year played a role at a Walmart workstation last season, so there’s a high correlation between productivity and this resource. Of course this is also predicated on the degree of effort and focus the agent demonstrates while present. Interfacing with the local store and pharmacy managers and staff also helps drive interested parties to your workspace accordingly. 

Like anything else, you get what you put into it. We believe this to be a wonderful opportunity for ambitious agents out there in the Medicare space, and provide over 500 store coverage opportunities nationally on behalf of Humana. Want to learn more? Fill out this form to get started.
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Tags: Medicare supplement plans, Humana Insurance, Walmart Workstations, Medicare Health Plans, Marketing Humana Medicare Plans, Humana’s Medicare health plans

Medicare Training and Certification Planning Dates and Tips

Posted by Lance Hoeltke on Thu, Jun 20, 2013 @ 01:50 PM
Recently I've been getting a lot of questions about when recertification for AHIP and Humana will be available, and the best cost/benefit timing for getting newly certified for Medicare Advantage plans. Normally these web based modules come online for the upcoming season in late July, but it appears they are going live sooner than ever.  AHIP training for 2014 plans will actually launch next week!  For Humana, you can re-certify and newly certify for 2014 beginning July 15th.      
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Tags: Agent Testimonial, Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, PDP enrollments, Marketing Humana Medicare Plans, Medicare Annual Enrollment Period, Medicare options, certifications, Humana MAPD plan, Get to know Bishop Marketing Agency, Lance Hoeltke

Why you might want to knock out Medicare training this Spring

Posted by Lance Hoeltke on Mon, May 06, 2013 @ 01:56 PM

Well, I left Orb and Goldensoul off my Superfecta this Derby weekend, so I guess I won't be retiring anytime soon!  Got a chance to speak with a Humana sales leader in Colorado last Friday.  We discussed the timing and best strategies for getting an MAPD certification for marketing Humana products, if you do not have one already.  As an agent not yet certified for MAPD you should be asking yourself a couple questions:  "Is there an opportunity to enroll any beneficiaries into an MAPD plan between now and July?"  "Do I plan to represent any of the under 65 major medical products offered through exchanges in the fall?"  If you answered yes to either of these questions, now is a good time to get registered for Humana's MAPD certification training.  Here is my logic:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, selling Medicare Advantage Plans, Health Reform Bill, Patient Protection and Affordable Care Act, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare options, certifications, Humana MAPD plan, marketing Medicare Advantage, selling Medicare products, AEP

Officially a Humana MAPD Member

Posted by Larry Bishop on Thu, Feb 14, 2013 @ 08:34 AM

You have been kind enough to receive emails from me for the last seven years about Humana's Medicare Advantage plans. Today I would like to share my personal experience from yesterday with enrolling into a Humana plan.

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Tags: Humana Medicare Plans, Bishop Marketing Agency, Humana, ICEP, Medicare choices, Humana Insurance, MAPD, Larry Bishop, electronic signature, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare Advantage, Humana’s Medicare health plans, Medicare options, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, ICEP election period, digital signature, electronic enrollment, testimonial