Bishop Marketing Agency Blog

Help Your Humana Clients Change their Bill Payment Method

Posted by Lance Hoeltke on Tue, Dec 09, 2014 @ 11:36 PM

Every now and then, agents run into clients that have a desire to change the way they pay their monthly Medicare Advantage or Part D Prescription Drug Plan premium. The typical way to have someone take care of this is to call Humana's customer service department. However, in this age of websites and do-it-yourself seniors, the mission can be accomplished quite easily online. Here's a quick rundown of what your more computer and internet savvy clients can do:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Bishop Marketing Agency, Humana, Humana Insurance, MAPD enrollment, MAPD and PDP membership, Changing Payment Methods, Humana’s Medicare health plans, PDP enrollment, Medicare options, Humana MAPD plan, Medicare Beneficiaries, Humana Account Advisor, Humana Guidance centers

Bishop Marketing and Practice Health Partnerships team up in NYC

Posted by Lance Hoeltke on Wed, Oct 08, 2014 @ 04:42 PM
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Tags: Humana Medicare Plans, Humana Medicare Agents, Medicare supplement plans, selling Medicare Advantage Plans, MAPD enrollment, Marketing Humana Medicare Plans, Humana’s Medicare health plans, Medicare Annual Enrollment Period, Medicare Advantage growth, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, Lance Hoeltke, MAPD Distribution, Medicare lead generation

Veterans and Medicare Plan Enrollment

Posted by Lance Hoeltke on Thu, May 22, 2014 @ 12:31 PM

We often get questions relating to the enrollment of Medicare eligible veterans outside of the Annual Election Period.  In short, veterans are treated just as any other Medicare eligible person.  There are a few things to note, however, when working with a veteran who is Medicare eligible.  Here's a short list of things to consider when helping veterans make an informed decision about Medicare Advantage enrollment:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, Medicare choices, MAPD enrollment, MAPD and PDP membership, CMS marketing guidelines, PDP, HMO, Veterans and Medicare, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare Advantage, Humana’s Medicare health plans, PDP enrollment, Medicare Annual Enrollment Period, Medicare options, Humana MAPD plan, Medicare Beneficiaries, CMS guidelines

With So Many Marketing Restrictions, Walmart Workstations are Gems

Posted by Lance Hoeltke on Wed, Jun 26, 2013 @ 09:44 AM
So you want to grow your Medicare client base through MAPD and PDP education and enrollments. Well, you can’t call anyone, even if they’re referred to you. Can’t email anyone, unless they give you permission to. Direct response can be effective, but requires an investment to yield response rates of approximately 1%. 

Prospecting in the Medicare space requires creativity, professionalism, and optimizations of the remaining pathways to Medicare beneficiaries allowed by CMS and your state DOI. One opportunity that has proven to be a powerful way to engage new clients is through the Walmart workstations made available to authorized agents during AEP. 

It is said that 80% of Medicare beneficiaries live within 15 minutes of a Walmart! Through Humana’s strategic alliance with the world’s largest retailer (3,700 stores), an agent may cover a shift in the store of their choice, provided they are equipped and certified to represent the portfolio of Humana products available in their market, and can commit to a predetermined shift of at least six hours per week (e.g. Monday/Wednesday 1pm-4pm). This pathway is deemed an unadvertised seminar by CMS, meaning hours committed to must be reported to CMS for secret shopping opportunities. Nevertheless, it is a wonderful resource for engaging new Medicare beneficiaries (or their friends and loved ones) in their quest to determine the best product available for their specific needs. 

In our experience, over 70% of the best performing agents last year played a role at a Walmart workstation last season, so there’s a high correlation between productivity and this resource. Of course this is also predicated on the degree of effort and focus the agent demonstrates while present. Interfacing with the local store and pharmacy managers and staff also helps drive interested parties to your workspace accordingly. 

Like anything else, you get what you put into it. We believe this to be a wonderful opportunity for ambitious agents out there in the Medicare space, and provide over 500 store coverage opportunities nationally on behalf of Humana. Want to learn more? Fill out this form to get started.
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Tags: Medicare supplement plans, Humana Insurance, Walmart Workstations, Medicare Health Plans, Marketing Humana Medicare Plans, Humana’s Medicare health plans

My Wake Up Call

Posted by Lance Hoeltke on Mon, Feb 18, 2013 @ 08:59 PM

We can’t forget the importance of service, ethics, and compassion for clients in our roles as insurance professionals. I was reminded of this when I fielded a call last week from a plan member, who had some legitimate concerns. I rarely speak with the members themselves, so this caught me off guard at first. The lady on the line was noticeably upset, a bit frightened even, and looking for someone that would help her. She had just received notification that her Medigap plan was going to experience a significant rate hike for both she and her husband, and while she never came out and said it, I could sense that affordability of this new premium was a major challenge. She shared that it was very difficult to reach her agent, and after several attempts, was told that there was nothing that could be done, and that the reason for the increase was “Obamacare”. Her husband, also an older gentlemen, struggles with hearing on the phone, so she was stepping up to the challenge of finding solutions on behalf of them both. This woman was very sharp, and perceptive, but obviously needed someone with the expertise to advise her of any and all options available to reduce their cost of coverage. Having recently celebrated a birthday, her research revealed that there may be some favorable rules within this time period that might allow their to select another plan in their state of residency. Her existing agent had already written this option off.

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Tags: Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, Health Reform Bill, Medicare legislation, medicare supplemental, Medicare Health Plans, Humana’s Medicare health plans, PDP enrollment, Medicare options, Humana MAPD plan, marketing Medicare Advantage, Medicare Beneficiaries, Get to know Bishop Marketing Agency, selling Medicare products, CMS, Lance Hoeltke, testimonial, Medicare leads

Healthcare Costs Down. Medicare Advantage Enrollments Up. Correlation?

Posted by Lance Hoeltke on Fri, Feb 15, 2013 @ 08:32 AM

Earlier this week I read that our country’s spending on health care has been at historic lows for a third straight year. The conclusion was formed by comparing health spending growth rates to the overall growth of the economy, reasoning that it’s easier to keep up with the costs if the two are aligned, than if health spending surges ahead.

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Tags: Agent Testimonial, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, medicare, Health Reform Bill, Medicare legislation, MAPD, Medicare Health Plans, Medicare Advantage, Humana’s Medicare health plans, Medicare options, seniors choose Medicare Advantage, Medicare Advantage growth, Medicare Modernization Act, Medicare Beneficiaries, Get to know Bishop Marketing Agency, selling Medicare products, CMS

Officially a Humana MAPD Member

Posted by Larry Bishop on Thu, Feb 14, 2013 @ 08:34 AM

You have been kind enough to receive emails from me for the last seven years about Humana's Medicare Advantage plans. Today I would like to share my personal experience from yesterday with enrolling into a Humana plan.

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Tags: Humana Medicare Plans, Bishop Marketing Agency, Humana, ICEP, Medicare choices, Humana Insurance, MAPD, Larry Bishop, electronic signature, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare Advantage, Humana’s Medicare health plans, Medicare options, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, ICEP election period, digital signature, electronic enrollment, testimonial

Non-renewing Medicare Advantage Plans: What to do

Posted by Lance Hoeltke on Tue, Jan 08, 2013 @ 08:28 AM

Do you have clients whose Medicare Advantage Plans did not renew for 2013 and have yet to elect a new plan?  They can still pick a new plan, and you can help them do it.  Here are a few things to know in order to make sure your client has a smooth transition to their new Medicare Advantage Plan:

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Tags: Humana Medicare Plans, Bishop Marketing Agency, Humana, MAPD enrollment, MAPD and PDP membership, Prescription Drug Plans, Marketing Humana Medicare Plans, Humana’s Medicare health plans, PDP enrollment, Medicare options, Humana MAPD plan, Medicare election periods, Special Election Periods for MAPD, CMS guidelines

Five email addresses all agencies should know

Posted by Lance Hoeltke on Thu, Sep 20, 2012 @ 10:17 AM

If you work in the Medicare Advantage business, some things are commonplace. If you facilitate MAPD and PDP enrollments, or support someone who does, it is almost certain you’ll have to deal with a commission audit at some point or another. Maybe you’ve recently joined a new agency and want to direct funds from the carrier to the agency in exchange for certain resources you gain. Perhaps you just set up an LLC and want your commissions paid to your new business, or have associates who will now be facilitating enrollments as an extension of your business. And of course, there will always be opportunities to assist your membership with an enrollment or billing issue they may encounter.

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Tags: Humana Medicare Agents, MAPD, PDP enrollments, Marketing Humana Medicare Plans, Humana’s Medicare health plans, Humana Account Advisor

Stay Bullish on Medicare Health Plans

Posted by Lance Hoeltke on Tue, Aug 21, 2012 @ 09:48 AM
While anxiety and concern are normally the first reactions to newly-launched government programs in healthcare, the results have almost always been prosperous for private enterprise operating in the space. This phenomenon goes all the way back to the inception of the Medicare trust fund, to the standardization of Medicare supplements, to the MMA, and now Health Reform known as the Patient Protection and Affordable Care Act. Contrary to initial reactions, history shows us that these laws have created enormous opportunities for businesses who are prepared.
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Tags: Humana Medicare Agents, Aetna, Amerigroup, Medicare Health Plans, Medicare Advantage, Humana’s Medicare health plans, Coventry, WellPoint