Bishop Marketing Agency Blog

Help Your Humana Clients Change their Bill Payment Method

Posted by Lance Hoeltke on Tue, Dec 09, 2014 @ 11:36 PM

Every now and then, agents run into clients that have a desire to change the way they pay their monthly Medicare Advantage or Part D Prescription Drug Plan premium. The typical way to have someone take care of this is to call Humana's customer service department. However, in this age of websites and do-it-yourself seniors, the mission can be accomplished quite easily online. Here's a quick rundown of what your more computer and internet savvy clients can do:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Bishop Marketing Agency, Humana, Humana Insurance, MAPD enrollment, MAPD and PDP membership, Changing Payment Methods, Humana’s Medicare health plans, PDP enrollment, Medicare options, Humana MAPD plan, Medicare Beneficiaries, Humana Account Advisor, Humana Guidance centers

Why it's important to maintain your Medicare Advantage certifications

Posted by Lance Hoeltke on Tue, Nov 18, 2014 @ 07:37 PM

As agents we are pulled in many different directions, life and business events occur, and things occassionally slip through the cracks. Certifications can easily be one of those things that slips through the cracks. Here are two major reasons why it's a good idea to make sure your certifications are current:

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Tags: Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, MAPD and PDP membership, Marketing Humana Medicare Plans, PDP enrollment, certifications, Humana MAPD plan, marketing Medicare Advantage

Bishop Marketing Agency Partners with Guarantee Trust Life Ins Co

Posted by Lance Hoeltke on Tue, Jun 10, 2014 @ 01:15 PM

Take a look at the press release below detailing the most recent partnership Bishop Marketing has added to equip agents with another valuable product for their clients!

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Tags: Bishop Marketing Agency, Humana, Humana Insurance, MAPD and PDP membership, Get to know BMA, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, Lance Hoeltke, Medicare leads

HIPAA Requirements: Questions & Answers

Posted by Lance Hoeltke on Mon, May 12, 2014 @ 09:51 AM

This was a question from one of our clients this past week. They sell Medicare Advantage policies and, as a prerequisite to selling these policies, are required to go through AHIP’s marketing certification for MA policies. By going through this Medicare training and signing an agreement with the carrier, are they HIPAA compliant?

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Tags: Humana Medicare Agents, Humana Insurance, MAPD and PDP membership, Health Reform Bill, Medicare legislation, Marketing Humana Medicare Plans, Medicare Beneficiaries, CMS guidelines, HIPAA compliance and training, HIPAA

Consumers will be reminded by CMS if they are on low performing plans

Posted by Lance Hoeltke on Thu, Aug 08, 2013 @ 05:27 PM
If you're working through AHIP and carrier specific training currently, you may have noticed the content on Low Performing Plans.  CMS plans to "nudge" consumers once again, with a reminder that the plan they're in, if applicable, has consistently underachieved (less than 3 stars for 3 consecutive years).  The beneficiary is directed to a variety of options for reconsideration at the bottom of the letter.  Last year there were 525,000 members across 26 plans that were impacted.  Letters go out once in October for those on these plans currently, and again in February of 2014 for those who selected a low performing plan this AEP with a 1/1/14 effective date.  
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Tags: Humana Medicare Plans, Humana, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, Marketing Humana Medicare Plans, Humana MAPD plan, selling Medicare products, CMS, AEP, Special Election Periods for MAPD, CMS guidelines

With So Many Marketing Restrictions, Walmart Workstations are Gems

Posted by Lance Hoeltke on Wed, Jun 26, 2013 @ 09:44 AM
So you want to grow your Medicare client base through MAPD and PDP education and enrollments. Well, you can’t call anyone, even if they’re referred to you. Can’t email anyone, unless they give you permission to. Direct response can be effective, but requires an investment to yield response rates of approximately 1%. 

Prospecting in the Medicare space requires creativity, professionalism, and optimizations of the remaining pathways to Medicare beneficiaries allowed by CMS and your state DOI. One opportunity that has proven to be a powerful way to engage new clients is through the Walmart workstations made available to authorized agents during AEP. 

It is said that 80% of Medicare beneficiaries live within 15 minutes of a Walmart! Through Humana’s strategic alliance with the world’s largest retailer (3,700 stores), an agent may cover a shift in the store of their choice, provided they are equipped and certified to represent the portfolio of Humana products available in their market, and can commit to a predetermined shift of at least six hours per week (e.g. Monday/Wednesday 1pm-4pm). This pathway is deemed an unadvertised seminar by CMS, meaning hours committed to must be reported to CMS for secret shopping opportunities. Nevertheless, it is a wonderful resource for engaging new Medicare beneficiaries (or their friends and loved ones) in their quest to determine the best product available for their specific needs. 

In our experience, over 70% of the best performing agents last year played a role at a Walmart workstation last season, so there’s a high correlation between productivity and this resource. Of course this is also predicated on the degree of effort and focus the agent demonstrates while present. Interfacing with the local store and pharmacy managers and staff also helps drive interested parties to your workspace accordingly. 

Like anything else, you get what you put into it. We believe this to be a wonderful opportunity for ambitious agents out there in the Medicare space, and provide over 500 store coverage opportunities nationally on behalf of Humana. Want to learn more? Fill out this form to get started.
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Tags: Medicare supplement plans, Humana Insurance, Walmart Workstations, Medicare Health Plans, Marketing Humana Medicare Plans, Humana’s Medicare health plans

Medicare Training and Certification Planning Dates and Tips

Posted by Lance Hoeltke on Thu, Jun 20, 2013 @ 01:50 PM
Recently I've been getting a lot of questions about when recertification for AHIP and Humana will be available, and the best cost/benefit timing for getting newly certified for Medicare Advantage plans. Normally these web based modules come online for the upcoming season in late July, but it appears they are going live sooner than ever.  AHIP training for 2014 plans will actually launch next week!  For Humana, you can re-certify and newly certify for 2014 beginning July 15th.      
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Tags: Agent Testimonial, Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, PDP enrollments, Marketing Humana Medicare Plans, Medicare Annual Enrollment Period, Medicare options, certifications, Humana MAPD plan, Get to know Bishop Marketing Agency, Lance Hoeltke

Officially a Humana MAPD Member

Posted by Larry Bishop on Thu, Feb 14, 2013 @ 08:34 AM

You have been kind enough to receive emails from me for the last seven years about Humana's Medicare Advantage plans. Today I would like to share my personal experience from yesterday with enrolling into a Humana plan.

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Tags: Humana Medicare Plans, Bishop Marketing Agency, Humana, ICEP, Medicare choices, Humana Insurance, MAPD, Larry Bishop, electronic signature, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare Advantage, Humana’s Medicare health plans, Medicare options, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, ICEP election period, digital signature, electronic enrollment, testimonial

After 33 Years in the Business, it's My Turn!

Posted by Larry Bishop on Wed, Feb 13, 2013 @ 07:57 AM

Many of you may know that this year will be a milestone birthday for me. I turn 65 in May! In the past I never associated Medicare benefits with my own personal circumstances, but now it’s become something I think about frequently. I’d like to share some of the experiences I’ve had recently, and hope you find it insightful as you grow your business and interact with folks like me for years to come.

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Tags: Humana Medicare Agents, Bishop Marketing Agency, ICEP, Medicare choices, Humana Insurance, MAPD and PDP membership, PDP, Medicare Health Plans, Medicare Advantage, Medicare options, Medicare Beneficiaries, Get to know Bishop Marketing Agency, digital signature

Featured Agent Testimonial, Meet April

Posted by Lance Hoeltke on Wed, Sep 19, 2012 @ 11:21 AM
“It is with great pleasure to recommend Larry Bishop, Bishop Marketing Agency, as we have been satisfied by the professional and ethical responsiveness from his company. Larry understands the needs of the producers and responds as soon as possible to any questions or help that we may need.

If Larry cannot help with the situation, he immediately contacts the person or appropriate department that can help with the producer’s situation. Larry Bishop is dependable even when he is out of the office. Also, he knows Humana and understands all the plans that would help our clients. There is a benefit to being  contracted through an agency who values the agents and understands the products.

We would strongly recommend Bishop Marketing Agency and Larry Bishop.”


April, LUTCF, CSA, LTCP, CIC
Boise, ID
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Tags: Humana Medicare Plans, Agent Testimonial, Humana Medicare Agents, Bishop Marketing Agency, Humana Insurance, Get to know BMA