Bishop Marketing Agency Blog

Bishop Marketing and Practice Health Partnerships team up in NYC

Posted by Lance Hoeltke on Wed, Oct 08, 2014 @ 04:42 PM
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Tags: Humana Medicare Plans, Humana Medicare Agents, Medicare supplement plans, selling Medicare Advantage Plans, MAPD enrollment, Marketing Humana Medicare Plans, Humana’s Medicare health plans, Medicare Annual Enrollment Period, Medicare Advantage growth, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, Lance Hoeltke, MAPD Distribution, Medicare lead generation

Bishop Marketing Agency Partners with Guarantee Trust Life Ins Co

Posted by Lance Hoeltke on Tue, Jun 10, 2014 @ 01:15 PM

Take a look at the press release below detailing the most recent partnership Bishop Marketing has added to equip agents with another valuable product for their clients!

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Tags: Bishop Marketing Agency, Humana, Humana Insurance, MAPD and PDP membership, Get to know BMA, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, Lance Hoeltke, Medicare leads

Medicare Training and Certification Planning Dates and Tips

Posted by Lance Hoeltke on Thu, Jun 20, 2013 @ 01:50 PM
Recently I've been getting a lot of questions about when recertification for AHIP and Humana will be available, and the best cost/benefit timing for getting newly certified for Medicare Advantage plans. Normally these web based modules come online for the upcoming season in late July, but it appears they are going live sooner than ever.  AHIP training for 2014 plans will actually launch next week!  For Humana, you can re-certify and newly certify for 2014 beginning July 15th.      
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Tags: Agent Testimonial, Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, PDP enrollments, Marketing Humana Medicare Plans, Medicare Annual Enrollment Period, Medicare options, certifications, Humana MAPD plan, Get to know Bishop Marketing Agency, Lance Hoeltke

My Wake Up Call

Posted by Lance Hoeltke on Mon, Feb 18, 2013 @ 08:59 PM

We can’t forget the importance of service, ethics, and compassion for clients in our roles as insurance professionals. I was reminded of this when I fielded a call last week from a plan member, who had some legitimate concerns. I rarely speak with the members themselves, so this caught me off guard at first. The lady on the line was noticeably upset, a bit frightened even, and looking for someone that would help her. She had just received notification that her Medigap plan was going to experience a significant rate hike for both she and her husband, and while she never came out and said it, I could sense that affordability of this new premium was a major challenge. She shared that it was very difficult to reach her agent, and after several attempts, was told that there was nothing that could be done, and that the reason for the increase was “Obamacare”. Her husband, also an older gentlemen, struggles with hearing on the phone, so she was stepping up to the challenge of finding solutions on behalf of them both. This woman was very sharp, and perceptive, but obviously needed someone with the expertise to advise her of any and all options available to reduce their cost of coverage. Having recently celebrated a birthday, her research revealed that there may be some favorable rules within this time period that might allow their to select another plan in their state of residency. Her existing agent had already written this option off.

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Tags: Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, Health Reform Bill, Medicare legislation, medicare supplemental, Medicare Health Plans, Humana’s Medicare health plans, PDP enrollment, Medicare options, Humana MAPD plan, marketing Medicare Advantage, Medicare Beneficiaries, Get to know Bishop Marketing Agency, selling Medicare products, CMS, Lance Hoeltke, testimonial, Medicare leads

Healthcare Costs Down. Medicare Advantage Enrollments Up. Correlation?

Posted by Lance Hoeltke on Fri, Feb 15, 2013 @ 08:32 AM

Earlier this week I read that our country’s spending on health care has been at historic lows for a third straight year. The conclusion was formed by comparing health spending growth rates to the overall growth of the economy, reasoning that it’s easier to keep up with the costs if the two are aligned, than if health spending surges ahead.

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Tags: Agent Testimonial, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, medicare, Health Reform Bill, Medicare legislation, MAPD, Medicare Health Plans, Medicare Advantage, Humana’s Medicare health plans, Medicare options, seniors choose Medicare Advantage, Medicare Advantage growth, Medicare Modernization Act, Medicare Beneficiaries, Get to know Bishop Marketing Agency, selling Medicare products, CMS

Officially a Humana MAPD Member

Posted by Larry Bishop on Thu, Feb 14, 2013 @ 08:34 AM

You have been kind enough to receive emails from me for the last seven years about Humana's Medicare Advantage plans. Today I would like to share my personal experience from yesterday with enrolling into a Humana plan.

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Tags: Humana Medicare Plans, Bishop Marketing Agency, Humana, ICEP, Medicare choices, Humana Insurance, MAPD, Larry Bishop, electronic signature, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare Advantage, Humana’s Medicare health plans, Medicare options, Humana MAPD plan, Medicare Beneficiaries, Get to know Bishop Marketing Agency, ICEP election period, digital signature, electronic enrollment, testimonial

After 33 Years in the Business, it's My Turn!

Posted by Larry Bishop on Wed, Feb 13, 2013 @ 07:57 AM

Many of you may know that this year will be a milestone birthday for me. I turn 65 in May! In the past I never associated Medicare benefits with my own personal circumstances, but now it’s become something I think about frequently. I’d like to share some of the experiences I’ve had recently, and hope you find it insightful as you grow your business and interact with folks like me for years to come.

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Tags: Humana Medicare Agents, Bishop Marketing Agency, ICEP, Medicare choices, Humana Insurance, MAPD and PDP membership, PDP, Medicare Health Plans, Medicare Advantage, Medicare options, Medicare Beneficiaries, Get to know Bishop Marketing Agency, digital signature

Getting to know Bishop Marketing Agency—Lance’s story

Posted by Larry Bishop on Wed, Jun 27, 2012 @ 09:31 AM
Lance has spent his entire career in the health care industry, with humble beginnings as a Medicare Sales Intern for Humana in 1999. After completion of the program he immediately began as a sales agent, marketing Humana’s Medicare HMO products in Tampa, FL and earning a President’s Club award in his first year.

After moving on to pursue an MBA at the University of South FL, and acting as a  business development manager for Morton Plant Hospital, Lance returned to Humana as a sales director for the Kansas City market. Over the next five years, he would become responsible for 14 midwestern states as a Regional Vice President, and ultimately accepted a Vice President role, with national responsibility for all outside sales channels. This included all contracted agents and agencies, strategic alliances, and group Medicare. Most recently he assisted with a start up, helping to build distribution for a new FDA approved medical device for pain relief.

Lance’s role with Bishop Marketing Agency began as a Marketing Director, creating innovative ways to  fulfill our mission of helping agents, agencies, and call centers optimize their  Medicare health plan distribution, specializing in the Humana family of products.  After 3 years in this role, he became Larry's successor and currently serves in the role of president.   

Lance is married to Kisa and has two children, Maya (18) and Milton (15). In his spare time he coaches high school football in Louisville KY.
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Tags: Humana Medicare Plans, Humana Insurance, medicare, Humana’s Medicare health plans, Get to know Bishop Marketing Agency, Lance Hoeltke