Bishop Marketing Agency Blog

Bishop Marketing offers Total HIPAA Compliance ‘s Online HIPAA 2.0

Posted by Lance Hoeltke on Thu, May 08, 2014 @ 08:15 AM

Check out the press release below detailing the latest offering for our team of agents!

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Tags: Humana Medicare Plans, Bishop Marketing Agency, Medicare supplement plans, selling Medicare Advantage Plans, MAPD enrollment, Medicare legislation, Total HIPAA, Medicare Health Plans, PDP enrollment, marketing Medicare Advantage, CMS guidelines, HIPAA compliance and training, MAPD Distribution

Sample - How To Post

Posted by Sample HubSpot User on Mon, May 05, 2014 @ 10:16 AM

INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

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A Couple Bad Apples Cause Excessive Re-certification Work for All

Posted by Lance Hoeltke on Mon, Aug 12, 2013 @ 06:36 PM
Statistically, the number of Humana's MAPD/PDP enrollments that result in an allegation against an agent is just a small fraction of a single percent.  The number of allegations that are founded as a result of investigation are just a fraction of allegations themselves, which is outstanding.  Here are my root cause reasons for these strong compliance outcomes:
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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, selling Medicare Advantage Plans, MAPD enrollment, Medicare legislation, CMS marketing guidelines, Marketing Humana Medicare Plans, certifications, CMS, AEP, CMS guidelines

Consumers will be reminded by CMS if they are on low performing plans

Posted by Lance Hoeltke on Thu, Aug 08, 2013 @ 05:27 PM
If you're working through AHIP and carrier specific training currently, you may have noticed the content on Low Performing Plans.  CMS plans to "nudge" consumers once again, with a reminder that the plan they're in, if applicable, has consistently underachieved (less than 3 stars for 3 consecutive years).  The beneficiary is directed to a variety of options for reconsideration at the bottom of the letter.  Last year there were 525,000 members across 26 plans that were impacted.  Letters go out once in October for those on these plans currently, and again in February of 2014 for those who selected a low performing plan this AEP with a 1/1/14 effective date.  
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Tags: Humana Medicare Plans, Humana, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, Marketing Humana Medicare Plans, Humana MAPD plan, selling Medicare products, CMS, AEP, Special Election Periods for MAPD, CMS guidelines

With So Many Marketing Restrictions, Walmart Workstations are Gems

Posted by Lance Hoeltke on Wed, Jun 26, 2013 @ 09:44 AM
So you want to grow your Medicare client base through MAPD and PDP education and enrollments. Well, you can’t call anyone, even if they’re referred to you. Can’t email anyone, unless they give you permission to. Direct response can be effective, but requires an investment to yield response rates of approximately 1%. 

Prospecting in the Medicare space requires creativity, professionalism, and optimizations of the remaining pathways to Medicare beneficiaries allowed by CMS and your state DOI. One opportunity that has proven to be a powerful way to engage new clients is through the Walmart workstations made available to authorized agents during AEP. 

It is said that 80% of Medicare beneficiaries live within 15 minutes of a Walmart! Through Humana’s strategic alliance with the world’s largest retailer (3,700 stores), an agent may cover a shift in the store of their choice, provided they are equipped and certified to represent the portfolio of Humana products available in their market, and can commit to a predetermined shift of at least six hours per week (e.g. Monday/Wednesday 1pm-4pm). This pathway is deemed an unadvertised seminar by CMS, meaning hours committed to must be reported to CMS for secret shopping opportunities. Nevertheless, it is a wonderful resource for engaging new Medicare beneficiaries (or their friends and loved ones) in their quest to determine the best product available for their specific needs. 

In our experience, over 70% of the best performing agents last year played a role at a Walmart workstation last season, so there’s a high correlation between productivity and this resource. Of course this is also predicated on the degree of effort and focus the agent demonstrates while present. Interfacing with the local store and pharmacy managers and staff also helps drive interested parties to your workspace accordingly. 

Like anything else, you get what you put into it. We believe this to be a wonderful opportunity for ambitious agents out there in the Medicare space, and provide over 500 store coverage opportunities nationally on behalf of Humana. Want to learn more? Fill out this form to get started.
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Tags: Medicare supplement plans, Humana Insurance, Walmart Workstations, Medicare Health Plans, Marketing Humana Medicare Plans, Humana’s Medicare health plans

Medicare Training and Certification Planning Dates and Tips

Posted by Lance Hoeltke on Thu, Jun 20, 2013 @ 01:50 PM
Recently I've been getting a lot of questions about when recertification for AHIP and Humana will be available, and the best cost/benefit timing for getting newly certified for Medicare Advantage plans. Normally these web based modules come online for the upcoming season in late July, but it appears they are going live sooner than ever.  AHIP training for 2014 plans will actually launch next week!  For Humana, you can re-certify and newly certify for 2014 beginning July 15th.      
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Tags: Agent Testimonial, Humana Medicare Agents, Bishop Marketing Agency, selling Medicare Advantage Plans, Humana Insurance, MAPD enrollment, PDP enrollments, Marketing Humana Medicare Plans, Medicare Annual Enrollment Period, Medicare options, certifications, Humana MAPD plan, Get to know Bishop Marketing Agency, Lance Hoeltke

Larry affirms his Medicare Health plan selection two months later

Posted by Larry Bishop on Tue, Jun 18, 2013 @ 02:59 PM
Thirty three years ago when I started selling Medicare Supplement plans, in the back of my mind I knew someday I would be on Medicare myself.  What I did not know was the range of choices that would be available to me beyond traditional Medicare Supplement plans.
 
As I have indicated in the past my wife and I went onto Part A and enrolled in Part B of Medicare this year.  I started on May 1st and my wife February 1st.   Just some background, the past eight years I have had a high deductible plan with Life Wise of Washington state.  We had a $6000 family deductible plan and was paying about $700 per month the last year we had the plan.  I had also enrolled in an HSA eight years ago as well so today the balance of my HSA account is over $50,000.  As most of you know this fund can be used for co-pays for doctors visits as well as prescription drugs.  
 
My wife and I both chose the $0 premium MA only PFFS plan available in Washington state. (My wife does take some prescription drugs so I enrolled her in Humana's WalMart standalone PDP, as I do not take any drugs, I chose not to enroll in a PDP.)  This is a Medicare look alike plan meaning I am responsible for the Part A hospital deductible and 20% of the Part B outpatient expenses, however, there is no Part B deductible, I pay 20% from the first dollar of charges.
 
I have used this plan three times so far, twice at the ophthalmologists and once at the dermatologists.  I could not be happier with how the plan works.  First of all,   I am not paying for my healthcare in advance in the form of a premium.  Not for a high deductible plan like I did before going onto Medicare or for a traditional Medicare supplement.  I am only paying for 20% of the Medicare approved charge and that is a lot less the than the $8400 in premium I paid for Pat and I last year.  If I had chosen a traditional Plan F my premium would have been around $200 per month for me and $200 for Pat or about $4800 per year.  
 
I have my annual physical scheduled for the fist week of August with the doctor I have had the past several years.  In past her office accepted Life Wise.  Before going onto Medicare I called my doctors office to explain I was planning on enrolling in Humana's MA only PFFS plan.  The office manager explained they did not officially accept Humana but as I was currently a patient, the office would accept Humana's terms and conditions and bill them directly so I could continue to keep my current doctor.
 
So far I could not be happier with the choices I have made.  I now go to the downtown YMCA using Silver Sneakers and no longer pay $55 per month to OZ fitness.  The best part is on October 15th I can look at all the options available for 2014 and make a new choice if I find a better option with no pre-existing conditions or waiting periods.  The new choices today really are a win win situation for Medicare beneficiaries like me. 
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Tags: Humana Medicare Plans, Agent Testimonial, MGA Testimonial, Bishop Marketing Agency, Humana, Medicare supplement plans, selling Medicare Advantage Plans, ICEP, Medicare choices, Medicare Health Plans, PDP enrollment, Medicare Annual Enrollment Period, Medicare options, seniors choose Medicare Advantage, Medicare Advantage growth

Why you might want to knock out Medicare training this Spring

Posted by Lance Hoeltke on Mon, May 06, 2013 @ 01:56 PM

Well, I left Orb and Goldensoul off my Superfecta this Derby weekend, so I guess I won't be retiring anytime soon!  Got a chance to speak with a Humana sales leader in Colorado last Friday.  We discussed the timing and best strategies for getting an MAPD certification for marketing Humana products, if you do not have one already.  As an agent not yet certified for MAPD you should be asking yourself a couple questions:  "Is there an opportunity to enroll any beneficiaries into an MAPD plan between now and July?"  "Do I plan to represent any of the under 65 major medical products offered through exchanges in the fall?"  If you answered yes to either of these questions, now is a good time to get registered for Humana's MAPD certification training.  Here is my logic:

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Tags: Humana Medicare Plans, Humana Medicare Agents, Humana, selling Medicare Advantage Plans, Health Reform Bill, Patient Protection and Affordable Care Act, Medicare Health Plans, Marketing Humana Medicare Plans, Medicare options, certifications, Humana MAPD plan, marketing Medicare Advantage, selling Medicare products, AEP

What, me worry? Medicare Advantage is going to be fine.

Posted by Lance Hoeltke on Wed, Apr 03, 2013 @ 02:33 PM

Over the last several months I had heard it all. Medicare Advantage is going away. The days of the Balanced Budget Act are back. Time to call in the dogs and put out the fires. But wait, a 3.3% increase to reimbursement rates? What happened to the 8% reduction? Looks like all the anxiety over Medicare Health Plans was for not.

Time and time again we have seen this play out in similar fashion. Government programs are introduced or adjusted, and instead of detracting from the potential of the market, it creates more opportunity than ever before. This phenomenon goes all the way back to the inception of the Medicare trust fund, to the standardization of Medicare supplements, to the MMA, and now Health Reform known as the Patient Protection and Affordable Care Act. Contrary to initial reactions, history shows us that these laws have created enormous opportunities for agents and agencies who are prepared.

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Tags: Medicare choices, Health Reform Bill, Medicare legislation, Patient Protection and Affordable Care Act, Medicare Health Plans, Medicare Advantage, Medicare options, Medicare Advantage growth, marketing Medicare Advantage, Medicare Modernization Act

How might the Affordable Care Act affect Medicare Advantage?

Posted by Lance Hoeltke on Tue, Feb 19, 2013 @ 11:30 AM
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Tags: Humana Medicare Plans, Bishop Marketing Agency, selling Medicare Advantage Plans, Medicare choices, MAPD enrollment, MAPD and PDP membership, Health Reform Bill, Medicare legislation, PDP, Affordable Care Act, Medicare Health Plans, Medicare Advantage, PDP enrollment, Medicare options, seniors choose Medicare Advantage, Medicare Advantage growth, Medicare Modernization Act, CMS, Lance Hoeltke