Plan Advisors Blog

Lance Hoeltke

Recent Posts

Pathways to Seniors: Tips to Reaching Your Target Market Through Employers

Posted by Lance Hoeltke on Wed, Jul 01, 2020 @ 03:00 PM

Employers are often an underutilized resource in the Medicare industry. If you're not capitalizing on your relationship with local businesses to build your book of business then you're missing out! Employers offer a direct pathway to people turning 65 or retiring soon. This space is ripe with potential to build your book of business. We put together a guide to help you connect with employers to educate employees nearing Medicare age.

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Why Digital Marketing is the New Reality for Medicare Marketing

Posted by Lance Hoeltke on Fri, Jun 19, 2020 @ 12:36 PM

Medicare-aged adults have always been harder to market to digitally. We’re talking websites, social media, email, etc. Traditionally, anything online just isn’t their thing. There are fewer click-throughs and lower open rates, and even less success. Every year, though, things change just a little bit as technology advances and new waves of people hit 65.

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An alternative to in-person events: How to host virtual events

Posted by Lance Hoeltke on Fri, Jun 12, 2020 @ 07:00 AM

In the wake of COVID-19, so many of our meetings, events, celebrations, and more, have been moved online. Even though businesses are starting to reopen and we are all trying to move back to work or find new ways of doing business, in many cases, it is still best to maintain distance, especially for the senior population you serve. That being said, we know many brokers rely on events to educate their community and build their book of business. Here is our guide to hosting virtual events, so that you can still connect with clients.

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Tools and Tutorials for Using Virtual Marketing and Sales

Posted by Lance Hoeltke on Fri, May 29, 2020 @ 02:00 PM

With so many digital marketing and sales tools available, the transition to increased virtual work can feel overwhelming. Not only can choosing which tool to use be a time-consuming process, but then you have to learn how to use that tool effectively. 

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Tips for Avoiding Telephonic Sales Allegations

Posted by Lance Hoeltke on Thu, May 28, 2020 @ 11:30 AM

Selling over the phone allows brokers a lot of flexibility. While telephonic sales are gaining popularity right now, they can also get you into trouble if you don’t take the time to ensure you’re being clear and thorough in your sales calls. Both CMS and individual carriers monitor broker performance for compliance. Failure to follow an approved script, failure to provide direct contact information, and failure to follow up are a few of the ways sales allegations can arise. Keep reading for best practices to avoid telephonic sales allegations.

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How VA Coverage and Medicare Can Work Together

Posted by Lance Hoeltke on Fri, May 15, 2020 @ 10:17 PM

You may have heard that VA benefits and Medicare don’t work together. While that’s technically true, it doesn’t mean your clients should skip enrolling in Medicare when they become eligible. So why do so many veterans go without enrolling in Medicare? Oftentimes, they don’t know that the VA actually recommends veterans enroll in Medicare to fill in coverage gaps. 

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Tags: Veterans and Medicare

Special Needs Plans: Avoid The Lock-in Lull

Posted by Lance Hoeltke on Mon, May 04, 2020 @ 01:17 PM

If you’re like most Medicare agents, you’ve likely found yourself in a lull when it’s not the annual election period from mid-October to early December. 

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Tags: Dual Eligibles, SNPs, D-SNP, Special Needs Plans

What You Need To Know To Serve Clients Who Also Have TRICARE Coverage

Posted by Lance Hoeltke on Mon, Apr 27, 2020 @ 01:47 PM

TRICARE is a healthcare program for active-duty and retired uniformed services members and their families. When TRICARE members turn 65 or otherwise become Medicare-eligible, they have the opportunity to enroll in Medicare Parts A & B. It's important to help your clients understand the advantages of having both TRICARE and Medicare coverage.

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Two Accounts Your Medicare Clients should be Registered for

Posted by Lance Hoeltke on Mon, Apr 13, 2020 @ 12:50 PM

Senior clients are getting more technologically savvy by the day. As a producer, this can make your life easier, whether it’s aiding enrollments or guiding clients to important data. Here are two online accounts that your internet-adept clients can sign up for that may help with questions you frequently address.

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How to help Medicare beneficiaries who are relocating

Posted by Lance Hoeltke on Wed, Apr 01, 2020 @ 02:00 PM

Medicare beneficiaries are on the move! Every day thousands of seniors are relocating to new cities and states for better weather, to be closer to family, or simply for a change of scenery. 

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